People downgrade when away from home
Just 38% of people know how to ask for their favourite coffee order in another language, according to new research from Costa Coffee. A quarter are afraid of saying the wrong thing or mispronouncing their order with 49% saying they chicken out when the moment comes.
Nearly half resort to pointing at the menu board while 27% downgrade to something simpler. To help travellers avoid holiday coffee confusion, Costa Coffee is launching Air-Spresso at its new London Luton store.
On August 14, multilingual translators will help customers practise ordering their favourite coffee in Spanish, French and Italian so they’re ready to go when they reach their destination. Nick Orrin, managing director, UK & Ireland at Costa Coffee, said: “Coffee is one of the most personal choices people make every day. Whether it’s an extra shot, oat drink, sugar-free syrup or a particular size, many of us know exactly how we like our coffee.
“But when we’re travelling abroad, ordering that carefully crafted favourite can suddenly feel far less straightforward. Air-Spresso is a fun way to help holidaymakers feel more confident ordering their go-to coffee before they travel, so they can focus on enjoying the journey.”
