TfL ran 56 advertising campaigns for tobacco related products between April 2025 and March 2026
Transport for London received more than £1 million from nicotine-related adverts over the past year, new data has revealed. TfL raised £1,090,600 from running 56 campaigns across the Tube, Overground, DLR and Elizabeth line network.
Responding to a request under the Freedom of Information (FOI) Act, a case officer confirmed Velo and Phillip Morris International were among five companies which advertised nicotine-related.
The amount raised from advertising between April 2025 and March 2026 has more than tripled compared to the previous financial year. In response to a previous FOI request the transport authority said £309,841 had been raised in growth revenue from running 11 campaigns in the 2024/25 financial year.
An FOI case officer said: “All advertising copy on our network is reviewed on a case-by-case basis against TfL’s advertising policy, which requires advertisers to comply with Advertising Standards Authority (ASA) Guidance and Committees of Advertising Practice (CAP) codes.”
They added: “As nicotine pouches do not contain tobacco, they are not subject to the statutory restriction on the advertising of tobacco products.
“However, because nicotine is an addictive substance, the ASA advises nicotine pouches should be advertised in a responsible manner. We request our media partners share advertisements for nicotine pouches with us for consideration.”
On Wednesday, April 29 the government’s Tobacco and Vapes Bill was signed into law which has banned the advertising and sponsorship of vapes and nicotine products. The new law is particularly focused on protecting children from vaping and smoking.
Chief Medical Officer for England, Professor Sir Chris Whitty, said: “Marketing vapes at children is utterly unacceptable and this act takes powers to restrict it.”
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