Shop Circle, founded in 2021 by Luca Cartechini and Gian Maria Gramondi (pictured top), is a serial shopper for tech: it buys ecommerce software firms, then modernises them by adding AI to automate HR, marketing and finance tasks to boost profitability. The firm, which has its headquarters in Paddington, has bought 16 companies over the past four years, raised more than $200 million (£148 million) from backers including Founders Factory and QED Investors and has 200,000 customers using it to run their operations.
