A man recently visited what he claims is the “most expensive fish and chip shop” in London, and he was left floored by the price of food. Ishan Ali recently documented his experience
A man recently visited what he claimed to be the “most expensive fish and chip shop in London”, and he was left floored by the price of food. Ishan Ali recently documented his experience at the eatery in Mayfair, and he had a lot to say about what he discovered.
As a food fan, Ishan was keen to see what it was like, even though he was taken aback by the price. Nonetheless, he wanted to open up about his meal in a candid TikTok video, via his personal platform where he often shares various reviews about food and drink.
It’s not the first time such a story has emerged either. Previously, a couple were taken aback by their visit to the Ritz hotel.
Ishan said: “Let’s try the most expensive fish and chips in London. We are on our way to Mayfair Chippy. Now the name itself says quite a lot actually. It’s a fish and chip shop in Mayfair and, when I tell you the price, it’s absolutely shocking.
“I’m not going to lie to you, am I fan of fish and chips? I’m a bit 50/50. I do prefer the chips more than the fish. However, the presentation of this was absolutely fantastic.
“It comes with curry sauce, mushy peas and Tartar sauce. I’m not going to lie to you, the chips were seasoned perfectly. You can’t go wrong with a battered fish.
“Anyway, the fish was really nice. There were so much chips at the bottom and the Tartar sauce was absolutely phenomenal. The curry sauce was a good curry sauce as well. I did struggle to finish everything.”
In the clip, he claimed the meal came to £30.00; however, on the website, it’s priced at £26.95. Therefore, it’s likely he either rounded up the price or had some extras alongside his meal.
Even though some people in the comments also thought the price was steep, there are reasons behind the cost. Jamie Jones, one of the shop’s directors, explained exactly what’s been going on behind the scenes.
He said the business has been running for over 11 years, and he admitted the last few years have been “tough” for fish and chip shops. The price of haddock is said to have increased by 80%, but Jamie said, despite this, they’ve worked hard to limit the impact on customers as much as possible.
“We want it to be a place for everybody but fish and chips are becoming a luxury product,” he explained. “We employ over 150 people across two businesses.
“We give over £20,000 worth of free school meals over the year. We are trying to support customers as much as we can do.”
Not to mention, they are also working to try and offer a good quality product in a super expensive area of London. As much as restaurants appreciate people giving reviews, he noted they need to understand what’s going on behind the scenes too.
A number of factors can impact the cost. For example, VAT is a massive factor as fish and chips are sold hot for immediate consumption, which means they are subject to the standard 20% UK VAT rate.
Some industry leaders actively campaign against this, as they argue it removes a fifth of every sale before factoring in the cost of the fish. Not to mention, the wholesale prices of some fish have skyrocketed due to reduced global quotas and fishing restrictions.
Additionally, the cost of potatoes, cooking oil and packaging has also surged over the past few years. Jamie added: “People need education about it to understand what is happening behind the scenes right now.
“You need to be sure you understand and then you can give a fair review. Everybody is entitled to their opinion, but we are doing everything we can to bring a good price and product.”
