It was founded in New York in 2017 with a single location featuring four simulators
One of the world’s fastest-growing sports entertainment brands has announced it is making its UK debut. Five Iron Golf officially opened its doors at Broadgate, London, on July 9e.
The London opening represents Five Iron Golf’s first site in England. Founded in 2017 with a single location featuring four simulators on Fifth Avenue in New York City’s Flatiron District, the company took its name from its birthplace, the “Five” from Fifth Avenue and the “Iron” from Flatiron.
Today, Five Iron Golf operates the biggest indoor golf league in the world with more than 40 locations across 16 US states and five countries.
Located at 1 Finsbury Avenue (1FA) in Broadgate Circle, the new 6,900-square-foot venue anchors the ground floor of British Land’s Broadgate campus. The Broadgate venue marks the first location in a 10-site franchise agreement led by UK CEO Eric Parker, who will spearhead the brand’s growth throughout the UK.
Five Iron lets players join tournaments and leagues and compete against golfers around the world, with opportunities to win cash prizes, luxury holidays and rewards. Through the Five Iron app, players can access daily competitions and challenges designed for every skill level.
The venue features:
● Eight Trackman golf simulators● Five Iron’s multi-angle camera technology providing real-time swing feedback● Access to more than 440 world-famous golf courses, including 68 PGA Tour venues● Technology measuring more than 40 swing and ball-flight data points● Professional coaching, instruction and club fitting services● Complimentary premium Callaway golf clubs● Membership options for regular players● Flexible event spaces for corporate functions, client entertainment and celebrations● A full-service bar and premium restaurant with a locally inspired menu● Big-screen TVs showing live sport, including Premier League football and Formula 1● Floor-to-ceiling windows, a private terrace and open-plan social spaces● Competitive leagues, tournaments and global challenges with exclusive prizes
Eric Parker, said: “As one of Five Iron Golf’s earliest supporters, I’ve watched this brand redefine what golf can be. London has been ready for a more modern, inclusive approach to the game, one that welcomes everyone, from serious players to after-work social groups. We’re thrilled to bring that to Broadgate and create a space where people connect through sport and hospitality.”
Jared Solomon, Co-Founder and CEO of Five Iron Golf, said: “London represents a defining moment for our international expansion. We’ve built something that goes far beyond golf, it’s about creativity, community and connection. Bringing that spirit to one of the world’s most dynamic cities, alongside a partner like Eric who deeply understands our brand, is incredibly exciting.”
