Newly reopened M&S London store to act as blueprint for ’25 years of catching up’ at other branches

The Oxford Street store has Marks and Spencer’s first ever dedicated beauty hall with own-label ranges and named brands

Anna Wise, Press Association Business Reporter

11:58, 14 Jul 2026Updated 11:59, 14 Jul 2026

Marks and Spencer has fully reopened its four floor store on London’s Oxford Street with the major changes to the layout and new features to the food, fashion, home and beauty departments to be used as a template for how other branches will look in the future. New features at the Pantheon store include a made-to-order suit fitting service within the menswear section and a dedicated beauty hall showcasing own-label ranges and other brands, including K-Beauty.

A more expansive homeware section will include a Kelly Hoppen range displayed within a section designed by the interior designer and TV personality. M&S also highlighted features like and a new click and collect system.

The retailer hopes to emulate the design across its chain of shops, with it in the midst of another five refurbishments and four new store developments in London, as well as additional new openings and renewals across the UK. The store remained open while work has been underway, with the lower ground fresh market-style foodhall opening last August and Womenswear and Beauty in January, with the upper two floors reopening this week.

This includes a major redevelopment of its Marble Arch shop, which is on the corner Oxford Street, after getting government approval to demolish and rebuild the site in 2024.

That followed a three-year-long planning battle involving court cases and opposition from heritage and sustainability experts, before eventually getting permission from former housing secretary Angela Rayner. It hopes to rebuild the store into a nine-storey building housing a retail space, a cafe, a gym and an office.

Stuart Machin, M&S’s chief executive, said the refurbished Pantheon opening was “a good example of our strategy to protect the magic and modernise the rest, holding on to the quality, style and value people know and trust us for, while making the experience more modern”.

“We’ve still got a lot to do modernising our estate, with 25 years of catching up to do. But Pantheon is a big step forward,” he added.

M&S Pantheon is located at 173 Oxford Street, with opening hours between 9am and 9pm Monday to Saturdays and between midday and 6pm Sundays.