One particular dessert offers the same velvety texture and rich taste as ice cream
Ice cream may be a cherished frozen indulgence, but its excessive sugar levels, high calorie content, and limited nutritional benefits make it far from ideal. As more consumers seek healthier options, frozen desserts made with superior ingredients are gaining traction this summer.
One particular dessert offers the same velvety texture and rich taste as ice cream while delivering higher protein and reduced sugar content. Intrigued to discover whether it could truly deliver on these promises, I visited Go Greek, the UK’s newest authentic Greek yoghurt shop.
After sampling their traditional frozen yoghurt for the first time, I was genuinely taken by surprise; here’s what I found.
What is Go Greek Yogurt?
Established in Los Angeles in 2012 by Tanja Murgel-Subotic, David Subotic, and Jonathan Williams, Go Greek Yogurt drew inspiration from Tanja’s passion for Greece and its principles of natural produce, conscious consumption, and community spirit.
The brand has subsequently grown throughout the US and the Middle East, cultivating a devoted fanbase that includes famous faces such as Jennifer Aniston and the Kardashians.
Its London branch, which opened at 36 South Molton Street, represents an exciting new phase, bringing its Mediterranean-influenced offerings closer to its European heritage. Their signature product is imported Greek yoghurt that is handcrafted using traditional methods and inspired by the Greek philosophy of meraki (creating with passion and purpose).
Speaking about the London launch, Go Greek Yogurt Co-Founder Tanja Murgel-Subotic said: “We are thrilled, excited, and deeply honoured to be entering the European market with the launch of our first store in London. This moment has been a long-held ambition for Go Greek Yogurt, made all the more meaningful by how close it brings us to the origins of our craft in Greece.”
What is it like?
Upon entering the store, the striking blue-and-white décor immediately catches the eye, paying tribute to the colours of the Greek flag. The welcoming and enthusiastic staff were quick to explain how the ordering system worked.
The menu is concise yet appealing in its simplicity. Customers can select from frozen yoghurt, smoothies, and traditional yoghurt available in both sweet and savoury varieties.
Savoury choices include the Aceso and Greek Salad bowls, featuring Mediterranean-inspired toppings, while sweet bowls such as Althea, Energia, and Proteini are layered with fresh fruit, nuts, seeds, granola, chocolate, and Greek honey.
I chose the frozen yoghurt, which offers a build-your-own experience. There are three signature flavours available: plain tart, chocolate and honey.
Vegan alternatives are also on offer, alongside three rotating seasonal flavours – with July’s selection featuring banana, strawberry, and vegan coffee mocha.
Customers can then pile on as many toppings as they desire from a selection of 30 options, ranging from fresh fruit and berries to nuts, seeds, sweets and jams. I sampled all the flavours, and five out of six were exceptionally delicious, indulgent and heavenly.
The coffee mocha failed to win me over, proving far too bitter and intense for my palate. Somewhat surprisingly, chocolate emerged as one of my top choices, despite my usual aversion to chocolate ice cream and milkshakes.
I opted for a combination of banana and chocolate, finishing it off with strawberries and granola – an absolute delight in a pot. The natural honey flavour also comes highly recommended, though in all honesty, you’d struggle to make a poor choice.
Put simply, it’s the ultimate warm-weather indulgence. Velvety, revitalising, delicious, filling and wallet-friendly – this could well become my new go-to destination in London. Each serving of yoghurt is weighed to calculate the final cost.
Pricing sits at £1.75 per 50g of yoghurt and 80p per topping spoon. My generously packed tub came to £13.44, while my boyfriend’s smaller portion totalled just £7.94 – quite reasonable by London standards.
Greek Yogurt is healthier than ice cream
Far more than a conventional Greek yoghurt brand, Go Greek Yogurt champions nutrient-rich, functional food, rooted in the Mediterranean ethos of mindful living and eating.
Crafted using traditional methods rather than heavily processed ‘Greek-style’ substitutes, the yoghurt achieves a naturally thick, velvety consistency while preserving its essential nutritional properties.
Packed with protein, probiotics, calcium and vitamin B12, it also contains less sugar and fewer carbohydrates than many standard yoghurts, while reduced lactose and naturally occurring potassium and iodine aid digestion and general wellbeing.
Nutritionist Kristen Stavridis further explained: “As a nutritionist, I consider Greek yoghurt to be one of the best health foods out there. It’s rich in protein, a great source of calcium for healthy bones and fat to support hormone and brain health.
“It’s rich in probiotics to help our gut health and is low in sugars. I love starting my day with a Greek yoghurt bowl – it’s a brilliant way to also add other nutrient-dense ingredients to your diet like fibre-rich fruits, nuts and seeds while also keeping you fuller for longer.
“As someone who is half Greek myself, I’m usually very picky about my Greek yoghurts, but I’m happy to say that Go Greek Yoghurt passes the test and I’m so looking forward to having something like this come to London to allow people more opportunities to enjoy this nutrient-dense food.”
To celebrate the opening of its new store at Go Greek Yogurt is giving one lucky winner the chance to win 1kg of frozen yoghurt. To enter, participants must follow @nutritionistkristen and @gogreekyogurtuk, like the giveaway post, and tag the friend they would share the prize with in the comments. Sharing the post to Instagram Stories will earn an additional entry.
