London is set to welcome the UK’s biggest Harry Potter shop this autumn, with Warner Bros confirming an opening date of 4 November on Oxford Street.
The flagship retail venue, situated within The Ribbon development at 134-140 Oxford Street, covers more than 21,000 square feet spread across two separate floors.
Taking inspiration from the magical shopping street Diagon Alley, the location marks only the second official Harry Potter retail destination in the UK, following the site at King’s Cross Station.
Warner Bros stated that the site will feature immersive themed spaces designed for fans of the wizarding world.
Highlights include a full-sized Knight Bus, a Ukrainian Ironbelly Dragon positioned high above the Gringotts area, and a Leaky Cauldron pub where visitors can enjoy food and Butterbeer drinks during their visit.
Official concept artwork has also been released by Warner Bros, offering fans a first preview of the destination ahead of its official launch.
Karl Durrant, Warner Bros senior vice president of worldwide retail, said: “Following the success of our Harry Potter shops around the globe, opening the Harry Potter Shop in London is a truly special milestone.
“We’re incredibly proud to bring the magic back to the city where Harry Potter’s story began.
“There’s no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world.
“Step inside and you’ll feel as though you’ve walked straight into Diagon Alley.
“Every detail has been designed to transport fans into the wizarding world. Whether you’re local to London or visiting from afar, we can’t wait to welcome fans through our doors this November.”
The shop will join the collection of Harry Potter experiences owned and operated by Warner Bros in London including Warner Bros Studio Tour London–The Making of Harry Potter and the Harry Potter shop at King’s Cross.
Oxford Street is one of the world’s busiest shopping areas, with around half a million visitors each day.
