There are more than 30 flavours in the pick and mix range
Lindt & Sprüngli has analysed its Pick & Mix favourites across UK stores to reveal that while the nation agrees on some classics, regional tastes vary. Lindor Classic Milk remains Britain’s preference, but across Scotland, Wales and the South West, shoppers overwhelmingly favour Strawberries & Cream.
Pistachio tops the charts in both the North and South East. Meanwhile, the Midlands stands apart from every other region, with Milk & White emerging as its number one choice.
Nationally, Britain’s top Pick & Mix flavours beyond Classic Milk are Pistachio, Strawberries & Cream, White, Salted Caramel and Lindt Giandujotto Classic. Shoppers can visit their local Lindt Chocolate Shop throughout August for complimentary tastings of their region’s favourite flavours.
Research by the brand found Lindor Golden Caramel Hazelnut is the recent launch shoppers are most excited to try, followed by Pistachio, Cherry Blossom and Lindt Pistachio Praline.
In the nation’s wish list of future Lindt Pick & Mix, Coffee, Espresso and Cappuccino top the list, while Cherry, Mango and Pineapple also prove popular. More inventive suggestions, including English Cream Tea.
