Isa subscriptions jumped amid ‘attractive’ savings returns on offer

Jason Hollands, managing director of Bestinvest, an investing platform owned by wealth management firm Evelyn Partners, said: “The increasing subscriptions in 2024-25 probably reflect interest rates that have remained relatively high and attractive, as well as soaring stock markets driven by the AI boom, but a tightening tax environment in recent years has doubtless encouraged more people to make more use of Isas.”