Netflix raises price of UK subscriptions for second time this year

Netflix has increased its subscription rates in the UK for the second time this year.

The streaming platform has updated its pricing for users accessing its library of titles, which includes television series such as Adolescence, Stranger Things and Bridgerton, as well as feature films like KPop Demon Hunters and Happy Gilmore 2.

It follows a previous price hike in February.

Its standard ad-supported option now costs £7.99 a month, up 33.4 per cent from the previous £5.99 fee.

The standard ad-free tier has risen by 7.7 per cent, moving from £12.99 to £13.99 per month.

Meanwhile, the premium tier – allowing streaming on additional devices and the inclusion of extra users – has risen 10.5 per cent, moving from £18.99 to £20.99 per month.

The cost of adding an extra member to an existing plan has also gone up, moving from £4.99 to £5.99 a month.

The adjusted rates apply immediately to new customers.

Existing subscribers will receive one month’s advance notice via email, with the precise timing of the rate change dependent on their individual billing cycle.

A spokesperson for Netflix said the latest updates to pricing “reflect improvements to our wide range of entertainment and the quality of our service”.

“We know members have never had more choices in entertainment, and we’re committed to delivering an experience that meets and exceeds their expectations,” Netflix said.

New and upcoming releases this year include The Gentlemen 2, Black Doves 2, and Pride And Prejudice, while recently-announced new commissions include The Unheard starring Kate Winslet and Jonny Boy starring Barry Keoghan.

Netflix generated 45.2 billion US dollars (£33.4 billion) in revenues in 2025, which was 17% higher than 2024.

The US-based streaming giant recorded an operating profit of 13.3 billion (£9.8 billion) for the year.

Max Beckett, broadband and TV expert for price comparison site Uswitch, said: “The good news is that if you pay Netflix directly, you’re not locked in.

“If the new price doesn’t feel worth it, you can downgrade or cancel penalty-free at any time – dropping from standard to the ad-supported plan now saves £6 a month, or £72 a year, if you can live with the adverts.

“Free services like ITVX, Channel 4 and Tubi cost nothing at all.

“It’s also a good moment to add up what you spend on streaming and broadband together, and check whether a better bundle could cut the total.”